The MiSPOT System: Personalized Publicity and Marketing over Interactive Digital TV

Áreas de investigación:	Sin categoría	Año:	2008
Tipo de publicación:	Parte de colección
Autores:	8, 7 2
Publisher:	Springer
Páginas:	315-327
BibTex:
@incollection{LPBGTR08, author = "8,2,7,12,Ricardo Tub{\'i}o Pardavila,Marta Rey L{\'o}pez", booktitle = "E-Business and Telecommunications - Selected papers from ICETE 2007", pages = "315-327", publisher = "Springer", series = "Communications in Computer and Information Science", title = "{T}he {M}i{SPOT} {S}ystem: {P}ersonalized {P}ublicity and {M}arketing over {I}nteractive {D}igital {TV}", year = "2008", }