A Simplified Mobile Advertising Model to Study Advertising Spreading through Personal Social Networks and Branded Apps

Research areas:	Uncategorized	Year:	2023
Type of Publication:	Article
Authors:	Alexander Garcia Davalos, 12
Journal:	Journal of Promotion Management	Volume:	29
Number:	8	Pages:	1104-1137
ISSN:	1049-6491
BibTex:
@article{Alexander Garcia Davalos20231, author = "Alexander Garcia Davalos,12", issn = "1049-6491", journal = "Journal of Promotion Management", number = "8", pages = "1104-1137 ", title = "{A} {S}implified {M}obile {A}dvertising {M}odel to {S}tudy {A}dvertising {S}preading through {P}ersonal {S}ocial {N}etworks and {B}randed {A}pps", url = "https://doi.org/10.1080/10496491.2023.2189204", volume = "29", year = "2023", }
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